i-SOBOT debuts without TV spots


With no plans to spend a penny on TV commercials, Santa Ana’s Tomy Corp. is betting its new i-SOBOT will capture the hearts and wallets of Americans and become one of the hottest toys this holiday.

The $300 robot, being unveiled today, has gained a following thanks to a strategic Internet campaign. Tomy’s marketing gurus targeted blogs and Web sites.

Popular gadget sites, such as Engadget and Gizmodo, have been keeping tabs on its progress all year. I-SOBOT even has a MySpace page with 161 friends.

Source:  Orange County Register


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