Vudo could change the way we watch television…really

FOR the last two years, the employees of Vudu Inc. have quietly toiled in a nondescript office in Santa Clara, Calif., in the heart of Silicon Valley.

Vudu, if all goes as planned, hopes to turn America’s televisions into limitless multiplexes, providing instant gratification for movie buffs. It has built a small Internet-ready movie box that connects to the television and allows couch potatoes to rent or buy any of the 5,000 films now in Vudu’s growing collection.

The box’s biggest asset is raw speed: the company says the films will begin playing immediately after a customer makes a selection.

If Vudu succeeds, it may mean goodbye to laborious computer downloads, sticky-floored movie theaters and cable companies’ much narrower video-on-demand offerings. It may even mean a fond farewell to the DVD itself — the profit engine of the film industry for the last decade. “Other forms of movie distribution are going to look silly and uncompetitive by comparison.”

Source: New York Times

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