Media partners take further step into virtual world

An ambitious partnership between the production company responsible for Big Brother and the US video gaming giant behind The Sims yesterday offered a glimpse of the future and brought a Truman Show-style reality one step closer.

Endemol and Electronic Arts [EA] will team up to allow viewers to create online representations of themselves which they can enter into virtual versions of hit television programs. Among the first fruits of the partnership will be a version of Big Brother allowing users at home to compete against each other in their own versions of the show.

The “avatars” will also be able to take part in versions of other Endemol shows such as Deal or No Deal.

Source:  Guardian

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One Response to “Media partners take further step into virtual world”

  1. Webmaster Arşivi » Media partners take further step into virtual world Says:

    […] Original post by http://futuresheet.com/2007/04/17/media-partners-take-further-step-into-virtual-world/ […]

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