Yes, That Billboard Is Talking To You

Electronic billboards created by Mini Cooper are now personally addressing Mini Cooper drivers by name in Chicago, Miami, New York and San Francisco.

The Motorby system to build consumer loyalty is made possible by a small computer chip embedded in the key fobs of more than 1,000 volunteers. The chip can be detected at distances up to 500 feet by Radio Frequency Identification (RFID) technology, which triggers a computer to find a driver-appropriate message to display on the LED board.

The movie “Minority Report” wasn’t set as far in the future as we thought.  See related item on next page.

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