‘Minority Report’ advertising gets closer to reality

A cutting-edge puppet theater group evidently has taken a cue from the movie “Minority Report” and created personalized advertising to those who pass by its theater.  Avenue Q, a show geared toward adults, has been conducting the unique experiment with Bluetooth technology.

A special device has been installed at the Noel Coward Theatre in London’s West End that detects passers-by who have an active Bluetooth gadget and offers a free video clip from the popular puppet show.

In the first seven days of the experiment an astonishing 9,595 active Bluetooth devices were detected and 703 people accepted the offer of the video download – an average of 87 people each day.


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